I’m Dani Buijtenhek, a seasoned communicator, trainer and presenter, made in Germany (1973) and globally active. After 20 years of in-house communication roles with some of the world’s leading brands across industries and geographies, I’ve transitioned into the consulting field and started my own company in 2015: danibu.
Through danibu, I marry my corporate experience with presentation confidence and consulting excellence. My assignments (Freelance projects or Interim roles) specialize in the areas of:
Corporate communication
Employee engagement
Leadership communication
Campaign management
Event management
Video productions
Speaking engagements
Communication skills Training
Presentation skills training
I’ve come to appreciate that employee engagement is key for business success – especially in times of change. And so, my track record has been mainly around global employee and leadership communication during transformation, organizational change and (post-merger) integrations.
Fully comfortable working in five different languages (German, English, Dutch, Spanish and French), and equipped with an Executive Master in Communication Management from the University of Lugano, Switzerland, I bring together intercultural sensitivity and German Gründlichkeit. My passion for dancing Argentine Tango parallels my communication philosophy: Blending creativity with disciplined execution. This brings cadence to the process and delivers tangible business benefits to a variety of satisfied, international clients that I’ve been serving through danibu since 2015.
Senior Internal Communications Expert
Strengthening DOMO Chemicals’ communication team during post-merger integration phase in order to help build the communication plan for their strategic program, work out the tools, creative concepts, events and trainings that will infuse the plan with life, support their implementation of values, purpose and mission vision and get leadership and staff on board alike during the process.
EU Integration Communication Coordinator a.i.
Coordinated EU integration communication planning and execution through strategic guidance for functional and country communicators, development of regional editorial strategy, and content curation across a range of internal media platforms.
EU Marketing Campaign and Merchandise Coordinator a.i.
Developed a governance model for EMEA Marketing Operations team and instigated a new initiative for countries to share best business practices. Built and coordinated the regional merchandise program, achieving more cost efficiency and regional brand consistency.
Communication Director a. i.
Implemented various client trajectories for internal teams (HR, Regulatory, Legal and Compliance). Promoted agile way of working, one of the bank’s strategic themes. Coordinated tactics with internal editorial and content teams and external agencies, such as: infographics, executive videos and a key quarterly leadership event, called 60 minutes.
Communication and Brand Consultant
Created an internal communication plan for one of their Business Units and set up a more aligned stakeholder communication infrastructure. Advised on a new Business unit brand identity, including logo concepts and actionable metrics (e. g. launch of an internal online magazine and event calendar).
Head of Internal Communication Europe a. I.
Supported the Regional executive team and Corporate Communication in implementing a major cultural transformation, including new strategic direction and brand, and the roll-out of new company values, engaging 12,000 European employees through compelling content, tools and events.
Trainer and Public Speaker
Webinar presenter for LogMeIn and key note speaker or conference host for a variety of international event and seminar providers, such as Quadriga, inspiring participants with fresh insights and a unique moderation style.
Communication and Presentation skills trainer, providing tailored workshops to corporate in-house teams (e. g. AnaBio, SCA, Applied Materials and JLC Concepts) and publicly available workshops to individuals from different industries and geographies.
Global Senior Manager Internal Communication
Managed global communication activities for Danone’s Early Life Nutrition division with an agile networking attitude that engaged leaders and peers. Facilitated local management teams in their daily communication challenges through training and Proximity Communications toolkit. Supported multi-channel introduction of the new global Division brand through digital, event and text-based platforms.
NL-based
Global Internal Communication Manager
M&A-related key communication role, following DSM’s acquisition of Roche Vitamins. Set up a cross-functional communication network and developed (or improved existing) tools which fostered employees’ understanding of the Vision 2010- business strategy (DSM Magazine, Induction toolkit, The Torch campaign).
NL-based
Internal Communication Manager Europe, Vitamins Division
Developed and coordinated editorial content (e. g. RoviLink newsletter) and brand activities, in support of Roche Vitamin’s acquisition by DSM.
CH-based
Marketing coordinator roles Global and Europe
All-round supporting roles for the communication, point-of-sale (POS) and marketing teams of two global players in the Sporting Goods industry (Adidas and Saucony). Managed shop-in-shop toolkits within tight budgets and time frames, organized global management team events and performed hospitality roles at international trade fairs (ISPO).
GER-based (Adidas) and GER & US-based (Saucony)
Pragmatic approach when developing communication plans and creative concepts that guide stakeholders through cultural change, transformation, post-merger and integration journeys.
Intercultural sensitivity and strong linguistic skills that drive resonant content curation and editorial activities through online and offline worlds.
Passionate about Argentine Tango and competitive swimming. Experienced South America Traveler.
danibu
Gouwweteringkade 24
2033 Haarlem
The Netherlands
